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Amassing 1000 followers on any social media network is likely to be a feat for numerous start-ups competing to be recognised by consumers in the digital world. However, the arrival of Instagram and its legion of new sign-ups per day (300 million accounts and counting) is one of the most promising recent developments for newRead more

How do you know if your influencer marketing efforts made any impact? In the past with traditional marketing and advertising, it was almost impossible to measure how successful each initiative was separate. If an organisation sent out 10,000 flyers, how would you know how many of them are read by your audience? Moreover, if youRead more

Massive social-media following, subject-matter expertise, personality, content authority, publishing power and thought leadership are the keywords you can associate with the top influencers in your niche. As a business, you need a working formula for capitalizing on their relevance, resonance, and reach. From identifying and ranking them to winning their trust, leveraging and tracking theirRead more

Social media is a great tool for brands to engage in influencer marketing. If you are running social media marketing campaign, an Influencer campaign should be a part of your social media engagement strategy. Everyone defines an Influencer differently. By and large, an Influencer is someone who has the authority and power to direct andRead more

How can you recognize influencer or the capacity of a social influencer? No matter what type of business you are in, there are likely some people who could be considered influencers in your industry. Brian Solis from Altimeter has published a Framework on Social Influence not too long ago.   #1 Reach Imagine you haveRead more

Instagram Influencer Word of mouth marketing via Instagram influencer. “Instagram has changed the way people see the world” – Kevin Systrom, Co-founder, Instagram Instagram’s connectivity enables anyone to share pictures, up to 60 million visuals on a daily average, with an international audience. This helps individuals to weave a special kind of storytelling and bondingRead more