Social Media Strategy – The Ins and Outs
Understand the big picture before creating your social media strategy.
Social Media is the number one daily activity among Asian, surpassing time spent on checking email. With its 1.23 Billion users, Facebook has become the world’s largest virtual meeting place.
While everyone knows about Facebook and some small and medium size businesses have taken the first step by creating a business page, many are still challenged by how to maximize social media’s potential to build brand loyalty and drive revenues higher.
They know that Fortune 500 firms, like Coca-Cola and McDonald’s, attract millions of Facebook fans, but beyond posting a status update or asking people to Like them on this mother of all social media, they are confused and frustrated as to how to make the most of this 21st Century marketing phenomenon.
Whether it’s Facebook’s complexity or simplicity that has you stymied, if you put in just a little effort— for a few hours—you can boost your Facebook interactions by 10, 20, even 30 percent or more, garnering fans and customers who will spend real money as a result of your social marketing magic.
According to SingStat, Singapore Population is 5.31 Million (Jun 2012).
There’s about 3.2 Million (July 2013) Facebook Users in Singapore, 60% uses Facebook.
How to create a sustainable social media strategy?
Social Media Marketing Strategy #1 Learn from Your Competitors
Your competitors have done all the hard work and all you need to do is to learn from them.
Competitor Research can help you to determine how you should strategize your social media marketing campaign and have a quick lowdown on who are your target audiences
and how to engage them effectively.
Social Media Marketing Strategy #2 Create A Sustainable Plan
If you have no execution strategy, your social media marketing effort is likely going fail. Be specific on how often you should publish your post per day. This number can be adjusted as needed, but having a number you have to hit, even something as small as two tweets/posts per day, gives you a benchmark and a goal at the very least.
Every business social media strategy will look different—and will get very different results. To be effective, know your business and the metrics that matter to you. A social media agency like Hashmeta might need just 200 quality fans on Facebook, whereas a company that sells a B2C product might need thousands to see profitable results.
Social Media Marketing Strategy #3 Define An Achievable Goal
Define the main goal of Your Strategy. Once you’ve understand your target audience demographic and know what type of value you can give them, it will be easier to what you want them to do to help your business to succeed on social media
Loyalty and awareness can both drive sales, anchor with one of these goals for your strategy. Consistency is essential.
Social Media Marketing Strategy #4 Prioritize Social Networks
First things first: You need to clarify your audience’s needs, wants and challenges—not to mention which social networking sites they’re spending time online.
Facebook. Twitter. LinkedIn. Pinterest. Vimeo. YouTube. Instagram…and the list goes on
Make a good assessment and take a look at where most of your leads/potential would come from (where my target audience frequents). Put more effort into social media networks with a higher ROI. Determine which ones bring you the most returns and be active on those.
Social Media Marketing Strategy #5 Monitor, Measure, Analyze, Improve and Repeat
It is important to do a review with your team, evaluate your progress and fine-tune the details from time to time. Bring facts and figures to the table and have a open discussion. Metrics, no matter how simplistic, will help you figure out what is working and what’s not. spend time for brainstorming new ideas and to study the new local trend that you can tap on for your next viral campaign.
Measure your social media marketing activities and tracked them through the analytics tools. Be consistent, persistent, and discrete in your social media marketing efforts. It will be worth the effort in the long run. Whatever you do on social media for your business, make sure that your efforts bring forth results that work for you.
Bonus: Get An Extension Team
From facebook buying instagram to the twitter IPO recently, we have seen many updates and changes to the social media world that we never saw coming. The most important part of mastering the know-how and overcoming these changes is making sure that they are weaved into your social media strategy. The most important task at hand now, as a business owner or marketing director is integrating these updates swiftly into your marketing strategy.
As a social media marketing extension team to our partners, we develop a social media marketing strategy for our long-term partners and clients based on their strategic objectives, their customer base and taking into consideration of their current “content” assets. We have seen firsthand how social media marketing has transformed our own business. We know how much consumer behavior has changed and how it’s affecting other companies, too. We see it every day. There’s a better way to market your business on social media, and we’re here to help you do it.