The following is a product/service launch case study, highlighting how a well-executed childcare centre launch can increase footfall and drive sign up conversion.
ChildFirst teamed up with Hashmeta Digital Marketing Specialist to drive foot traffic through lead generation landing page on Skoolopedia, designed specifically for ChildFirst Tampines campus pre-registration and saw a 60% take up rate within 2 weeks.
increase in revenue
increase in website traffic
increase in ROI
ChildFirst is a wholly owned subsidiary of Ednovation, a pioneer in Singapore pre-school educational technology since 1991. Having implemented the ChildFirst chain successfully in China, ChildFirst has 3 local flagship centres that showcase their accumulated 30 years of pre-school, technology and business experience, and a vision of what “future pre-schools” should be to prepare your children for their future success.
ChildFirst wanted to take advantage of digital marketing to strengthen brand awareness, and ultimately drive enrolments of its Child Care Centres. The pre-launch campaign aimed to drive offline visits to its new campus at Tampines.
- More than 400 parents signed ups for during the pre-launch
- First Open House was oversubscribed
- Second Open House was fully booked
- More than 70% turned up for the launch open house
- More than 60 enrolments in 2 weeks.