What is Lead Generation?
Now that you’re generating some good traffic by getting found online, your next focus is getting that traffic to stay on your website and guide them to leave their contact information.
Statistics show that an average website has a sales conversion of 1% to 2%. In other words, most of the visitors don’t buy anything. Hence it is wise to avoid hardselling them anything upfront. The focus should be on capturing the leads instead. Once the people know and trust you, you will have a higher chance to sell to them and this sequence is applicable to most businesses.
Generating leads online using the right internet marketing methodologies has the power to transform your current sales and marketing processes. Using landing pages, calls-to-action and offers can help reduce your cost-per-lead while also delivering leads with a higher level of initial education to your sales team.
Lead generation is a win-win for both the buyer and seller. A buyer is able to request information from several businesses that offer the product or service that they are looking for and the seller is given the opportunity to pitch their product or service to someone who has given them permission. Conversion rates on leads that you receive often have a higher conversion success rate than cold contacts because the prospect is pre-qualified, before you ever receive the lead.
Mechanics of Lead Generation
Targeted Landing Pages
A good Landing Page normally contains a form to capture the email and other contact information from a visitor in exchange for the permission to be followed up and to be informed about a special offer.
An offer is generally a bait for lead generation and it is usually a content that is valuable enough for a person to provide contact information in exchange to access it. A typical attractive offer can be in the form of free trials, free ebooks, free consultations, free tips, free delivery etc.
Call-to-Action or CTA refers to words that stands out and prompt the readers/visitors to take an immediate action.
Almost all businesses that owns a website WANTS traffic, why else would you create a website for? Therefore, it is most wise to always make full use of your website be it to for announcement or to garner customer’s profile. Obviously the latter is more of the concern of a business owner, start marketing to these people and collect as many leads through your website.