An Introduction to Instagram Influencer Marketing for Business
What’s the Big Deal About Instagram?
“What’s the big deal about Instagram?”, you may ask.
Beside the the fact that users spent most of their social media time on Instagram next to Facebook, it also garners the highest engagement per post amongst all social media platforms. And this is set to grow further based on data from Google Trend.
90% of consumers trust peer recommendations while only 33% trust advertisements, according to Nielsen.
“The powerful type of marketing is one that comes from an influencer: from a friend, from someone you trust, from someone you follow.”
We’ve known all along how important influencer marketing is in shaping the opinions and behaviours of our ideal customer. The challenge for most has always been how to cultivate a tribe of influencers to make an impact in your business.
How to tap into Instagram Influencer to grow your business?
Influencer marketing is all about relationships. When done right, these relationships can become the best advocates for you and your brand. They can shape the opinions and behaviours of your target audience before that audience even know about you. The key here is knowing who your ideal customer is, how they buy, and who can influence them during that process.
As a brand, there is a way to capitalize on word-of-mouth communications traveling at lightning speed through social media channels. And the essence of this is to understand and connect with those who influences your communities and industries. In this ebook, we’ll provide you with some practical pointers on how to create a network of influencers to support your brand’s communication efforts on Instagram.
After reading this ebook, you’ll be able to:
- Find the right influencer for your brands
- Reaching out to your influencer
- Collaboratively produce content with influencers
- Measure the success of your influencer marketing