Growing close to 3k email list and giving away 3,000 digital Red Packets in 18 hours

The Challenge

Anyone can easily start a new Facebook page in minutes, but it’s not as easy to make a successful page that reaches and engages people. This is why Junction 8 teamed up with Hashmeta in hope of rolling out a successful new Facebook Page Launch.

The Process

As the Chinese New Year was drawing near, we proposed a sure win Ang Pao Giveaway campaign. We were hoping that this initial marketing campaign will result in some likes and engagement.

The Execution

Win amazing prizes such as STAR$® (redeemable for CapitaVouchers), OSIM Products, Nando’s Dining Deals and many more from our Sure Win E-Ang Bao Giveaway!
How to play (only playable on mobile):
1. Like our page to get a higher chance of winning
2. Click here http://bit.ly/J8AngBao to start playing!
3. Be a great friend and share this with your families and best friends!

Junction 8 Sure Win Giveaway Campaign - Facebook Page Launch

Junction 8 Sure Win Giveaway Campaign – Facebook Page Launch

The Results

Facebook Page Likes Growth

Facebook Page Likes Growth

  • 30,000 people reached online within 18 hours organically.
  • It’s unprecedented for a new Facebook Page to reach 2000% of it’s fan-base.
  • 1,200 New Facebook Page Likes in 18 hour
  • 3,000 people participated in the shake and win campaign
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