Convert Leads To Sales

How to convert potential leads into profitable sales?

Lead Generation

Case Studies are the most effective lead generating tool.
50% of leads are qualified but not yet ready to buy. (Source: Gleanster Research)
Only 25% of leads are legitimate and should advance to sales. (Source: Gleanster Research)

Now that you’re generating some good traffic by getting found online, your next focus is getting that traffic to stay on your website and guide them to leave their contact information.

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Lead Nurturing

Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. (Source: Forrester Research)
Nurtured leads make 47% larger purchases than non-nurtured leads. (Source: The Annuitas Group)
Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads.

Lead nurturing is the process of building relationships with qualified prospects by sending targeted messages in a timely manner, with the goal of earning their business when they are ready. Most non-sales-ready leads will eventually be ready if you continue to feed them with relevant information and to be there when they are ready to make a buying decision.

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Email marketing

42% of businesses name email as one of their most effective lead generation channels. (Source: Circle Research)
Personalized emails improve click-through rates by 14%, and conversion rates by 10%. (Source: Aberdeen Group)

In addition to nurturing your leads through targeted email messages, you should also be looking at the larger email marketing picture, which includes growing your database, closely following key metrics and conversion best practices.

Create different lead forms to allow your website visitors to opt-in and give you the permission to sell to them. Permission marketing is one of the most effective and versatile marketing methods in today’s digital world.

What’s in for Me? Are you adding value to your email recipient? Be personal in your communication and be consistent in your follow up. Plan a schedule, whether to send your message weekly or monthly.

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