What is Content Marketing?
Content marketing is a marketing process of generating and sharing relevant, high-quality content to attract and engage targeted prospects. This is done with the aim of converting prospects into customers and customers into repeat buyers. It works like a traffic magnet – it is a pull, rather than a push, strategy.
The notion of Content Marketing is an up-and-coming way for brands to build long-term relationships with customers. More and more marketers are building out new brands through creative content marketing initiatives, often with the help of a content studio or marketing agency.
What type of content resonates and generates traffic?
The content marketing landscape is ever-evolving. There are different types of content you can utilize as part of your content marketing strategy.
- Free Reports
- Video Tutorial
- Case Studies
- White Papers
- Slideshow Presentations
- Curated Content
Why Content Marketing?
Interesting content manifests your brand strategy. These contents lives over time and reflects your brand aspiration.The best magnetic content begins with a sound and compelling idea — it goes viral and creates conversation around an experience that is relevant to your brand.
Audiences on the Internet are drawn to relevant and interesting content. Adding new, interesting content, like SEO optimized blog posts, articles and reports regularly will help to gain search engine traffic and backlinks to your website.
A content marketing strategy can increase your user base. Offering video tutorials, e-books, how-to tips and other content is a great way to build up your mailing list. Each piece of content you create is an opportunity to win over new eyeballs and grow your long-term audience. As this audience grows, you have a bigger base for your future outreach.
Authority and Market leader
By producing great and relevant content regularly, you will increase the likelihood of hitting that viral sweet spot. You also can develop a reputation for authority in your industry, as your readers become accustomed to seeing your name frequently on the web.
Customer Retention and Loyalty
It is the quality of the content that will keep your visitors coming back. Varying the type of content you use is essential to providing an engaging, well-rounded user experience that draws people in and keeps them clicking for more.
Ultimately, it is about execution – a mediocre content strategy tastefully-executed is better than a great strategy poorly executed. With good implementation, it can significantly reduce the media spend on advertisement in a long run.
What we do?
Here are the steps we will walk you through to create content strategies that aim to increase your brand’s credibility:
- Create a persona guide for your business
- Create a content style guide
- Develop content pillars and different content types Our team will brainstorm and suggest content pillars that will address issues identified in your customer personas. The content will then be presented in different formats such as blog articles, infographics, videos or visuals.
- Decide on a content amplification plan
- Promote content and create backlinks
- Pull in industry influencers to share the content
- Optimize call-to-actions and landing page to improve lead generation
Personas are the fundamental building blocks of any content strategy because they will inform you of your customers’ pain points, wants and needs. This knowledge will help you to craft personalised and useful content that your potential customers will want to read and share.
This helps us ensure that all writers working on your brand will adhere to the same writing style, tone and voice to create a coherent brand persona across all owned and paid content channels.
Just posting the content on your website won’t bring in traffic. Instead, you will have to work hard to distribute your content to generate eyeballs. We will work with you to determine your posting frequencies and platforms.
An alternative would be to promote the content via paid channels such as Facebook, Twitter, Instagram and Google ads.
Our influencer platform — StarNgage — also allows us to identify potential industry influencers that you can work with.
The purpose of content marketing is to generate leads and we will work on your campaign consistently to optimise for CTR and Conversion Rate.
Having managed more than 100 different brands across various industries, Hashmeta has amassed a wealth of experience in creating a content marketing strategy to achieve your business goals.
Let’s talk about your content marketing. We’re great listeners. We want to hear your challenges and determine how we can help.