How to get more traffic to your website?
To get found online you need to be active and visible there where your audience is. The best and proven way to get seen on the web is leveraging on Content Marketing, SEO, Social Media Marketing and occasionally, Pay Per Click(PPC). Create and publish interesting and share worthy content on the web, optimized it with keywords for search engine and promote it in social media.
The most popular content marketing tactics used by b2b marketers are article posting (used by 79% of b2b marketers), social media excluding blogs (74%), blogs (65%) and enewsletters (63%). Just 10% use virtual conferences. (Smart Insights)
Content marketing is a marketing process of generating and sharing high-quality content to attract and engage targeted prospects. For example photos, blog articles, videos and ebooks. Published content increases the brand recognition of a business and can earn a trust and credibility with its target audience. The more interesting content a business publishes on the web the higher are the chances that people will find it also interesting and share worthy and share it with their friends and their social network.
Search Engine Optimization
57% of B2B marketers say SEO has the biggest impact on their lead generation goals. (Mindjumpers)
In order to get found by your target audience through search engines like Google, Bing and Yahoo, you should determine your keyword strategy. More and more consumers are finding businesses and places to spend more through keyword search. Narrow down 3-5 keywords relevant to your business and these keywords you choose should be based on difficulty and relevance. By and large, for new website, you can start by choosing less competitive keywords where the volume of search is not too high, but good enough for you to stand out. Build your base through long tail keywords and gradually move towards more competitive and general words once you have mastered the process.
On-page SEO refers to how well your website’s content is formatted and interpreted by search engines.
- Research on how people find your site. Keywords analysis will determine what phrases will convert and drive traffic.
- Limit title to 70 characters
- Place keywords at the beginning of the title
- For branding purpose, you can include your company name at the end of the page title
- Try to use different page titles for each page
- Limit meta description to 156 characters
- Although it is not directly used for SEO purposes, it is important as it is displayed as the short description on the search result page.
- Generally, text in the headings is more likely to be read by search engines as keywords than the rest of the text in the page. H1 and H2 tags are typically placed at higher priority and carried more weight, compared to H3 H4 and H5.
- Include keywords in image file name.
- Associate your image with Alt text
- Use static url(A static url does not change and it is always the same)
- Avoid long or nested url
- Include keywords in url
Internal linking restructuring
- Create linking between web pages of your website. Help your visitors find all your pages, increases your site’s usability
Creation & registrations of sitemap.xml
- Lists all the pages on your site, identify relative importance of various pages on your site and how often your pages are updated.
Off-page SEO is based on the backlinks or links that point to your site. When another website links to your website and the links are from website with authority, it is BINGO. The higher the authority is the referral side, the more valuable a back link is.
Social Media Marketing
The best way to “go viral” is to engage millions of users, each of whom share through small networks. “Online sharing, even at viral scale, takes place through many small groups, not via the single status post or tweet of a few influencers…Content goes viral when it spreads beyond a particular sphere of influence and spreads across the social web via ordinarily people sharing with their friends…the median ratio of Facebook views to shares (is) merely 9-to-1. This means that for every Facebook share, only nine people visited the story. Even the largest stories on Facebook are the product of lots of intimate sharing—not one person sharing and hundreds of thousands of people clicking.” (Ad Age)
Social Media Marketing is the process of gaining traffic or attention through social media sites like Facebook, Twitter, Google+, LinkedIn, Pinterest and YouTube. This process usually involves generating content that resonates with the target audience, and spreading these content on the viral social media sites.
Unlike traditional marketing, Social Media Marketing takes a much more subtle approach because any activity in this arena must be catered to the community-based nature of the social outlet that it serves. An effective SMM campaign must stimulate interest and participation from its target audience without breaking the bonds of consumer trust.
Creating and nurturing a social brand is no longer optional. At its onset, social media was celebrated as marketing’s shiny new toy and capable of reaching audiences on mass scale while simultaneously interacting with them one-on-one. But we know that Social Media Marketing is much more than a trendy marketing technique; It is mainstream now and it can support business goals and strengthen operations through the organization.
To support an effective social undertaking, brands need a strong social governance foundation so that their organizations can meet their business objectives. As sociability at the core of the organization becomes fundamental, brand managers are charged with developing a strong framework for enabling meaningful social interactions that allow the best of the brand to emerge.
Media Buy and PPC(Optional)
Online CPM rates have little correlation with actual advertiser value delivered. Nearly one-third of all display ads are never seen (defined as 50% of the pixels in view for at least one second). But contrary to popular belief, “below the fold” ads don’t necessarily have lower impression rates than those placed high on the page. (MediaPost)
If your organization is using the Web to market, you’ve probably figured out by now that the only thing that matters is results. The advertisers who are having success aren’t always the ones with the prettiest ads, the cleverest slogans, or even the biggest budgets they’re the ones with the best strategy.
Online Media Buy
Online media buying typically refer to buying of fixed ads on smaller websites. In essence, this means that you can purchase an ad on a small site and pay a monthly fee regardless of how many clicks you get for it.
Another thing about media buying is that you are able to negotiate more freely on the Ad Format that you’ll be publishing. Besides that, the price is negotiable.
A well planned media buying process will includes online media research, media negotiations, media buying plan, secure the bargain, campaign optimization, tracking, reporting and analysis.
Pay Per Click (PPC)
Pay Per Click(PPC) is one of the most common Internet advertising and marketing method where you pay the advertisers for each click on the ad you have placed. You have set aside a budget for online advertisement and you want to maximize every single penny you are going to spend. When it is properly optimized, Pay Per Click yields a rewarding ROI(Return on Investment).