Tag Archives: ROI

  • How to use Custom Audiences in Facebook Ads to increase ROI

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    There ain’t no such thing as free lunch. Many marketers see the organic reach of their posts on Facebook Business page drop off. Without paid reach (via suggested posts), brands can expect to see their reach decline over time. The above chart from Statista shows that the organic reach of brands’ posts is decreasing, and […]

  • 7 things you should know to maximize your returns on social media

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    How can a company with a few employees and a limited marketing budget get its pressence out there on Social Media? Social media has gone mainstream. Everyone knows Facebook, especially with its IPO, even my mother-in-law owns a Facebook account now. From business perspective, it represents an unprecedented marketing opportunity that transcends traditional middlemen and […]

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