• How To Reach Out To Top Influencers and Build Buzz For Your Business

    Massive social-media following, subject-matter expertise, personality, content authority, publishing power, and thought leadership are the keywords you can associate with the top influencers in your niche. As a business, you need a working formula for capitalizing on their relevance, resonance, and reach. From identifying and ranking them, to winning their trust, leveraging and tracking their […]

  • 7 Types of Influencers and How to Navigate The Relationship You Share With Them

    Social media is a great tool for brands to engage in influencer marketing. If you are running social media marketing campaign, an Influencer campaign should be a part of your social media engagement strategy. Everyone defines an Influencer differently. By and large, an Influencer is someone who has the authority and power to direct and […]

  • Why You Must Learn to Imitate on Instagram Like Chobani

    Imitation is the sincerest form of flattery. But what does that mean in the day and age of Instagram? With over 200 million active users and 1.6 billion likes added each day, Instagram is paving ways for brands to carve up creative and gripping content to interact with their fans. Many brands, both big and […]

  • Three Steps To Creating Your Own Epidemic Content Pt.1

    What does Korean hit song Gangnam Style, the Harlem Shake, the ALS Ice Bucket Challenge and countless cats and babies have in common? Well, you hit the nail on the head. The whole world loves them, and they’ve all once been the subject of content that went viral and took over the World Wide Web. […]

  • How to Find Influencers in Your Industry using the 3Rs of Influence

    The 3Rs of Social Influence How can you recognize influencer or the capacity of social influencer? No matter what type of business you are in, there are likely some people who could be considered influencers in your industry. Brian Solis from Altimeter has published a Framework on Social Influence not too long ago. #1 Reach […]

  • The New Era of Word of Mouth Marketing via Instagram Influencers

    Instagram Influencer Instagram’s connectivity enables anyone to share pictures, up to 60 million visuals on a daily average, with an international audience. This helps individuals to weave a special kind of storytelling and bonding with others over shared online experiences. Why Instagram Influencers Advertisements are all around us. People have already been overexposed to endless […]

  • 5 Useful Lessons From ALS Ice Bucket Challenge

    If you haven’t noticed already, the ALS Ice Bucket Challenge has gone viral and everyone that you know is either talking about it or taking it. What started as a modest social media campaign in the USA has spread all over the world, and we are not even kidding. It is now arguably the most […]

  • Social Media Landscape In Singapore 2014

    Social media in Singapore is slowly being acknowledged by brands and businesses, for both MNCs and SMEs alike. Although the majority of business owners still have their reservations on how social media can help their businesses, it is rather heartening to see startups and young companies embracing social media; recognising what social media can do […]

  • Brand Value Lessons From Starbucks Instagram Campaign

    Early bird catches the worm. Ringing true to the adage, Starbucks was one of the earliest adapters(since 2011) of Instagram and today, it is on the No.2 spot of the Top 50 Brands on Instagram in terms of the number of account followers and [branded] hashtags according to Totems. They have a staggering 2.8 million […]

  • Taco Bell’s Native Advertising Success Story

    Native Ads might just be the next big thing… the bomb-dot-com in social media marketing in 2014. While most companies and agencies are just testing waters, the Tex-Mex giant Taco Bell has already proved that it is a success when used the right way. So, what are Native Ads? They are a type of advertising […]

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