• 5 Tips To Creating Effective Instagram Content

    Amassing 1000 followers on any social media network is likely to be a feat for numerous start-ups vying to be recognised by consumers in the digital world. However, the advent of Instagram and its legion of new sign-ups per day (300 million accounts and counting) is one of the most promising recent developments for new […]

  • How to Leverage Social Media for Public Relations Success

    Here’s a scenario: Another new social media platform is out and everyone is jumping onboard. You’re tempted to as well. But, should you? Will that move be part of your public relations key success factor? When it comes to leveraging on social media for public relations success, it is essential to always go back to the […]

  • Beginner’s Guide To Effective Facebook Advertising For Small Business Owners

    If you are thinking of using Facebook Advertising with the sole purpose of gaining Facebook Likes… stop. As small business owners, you would most likely have limited budget set aside for marketing, and these shouldn’t be wasted on something useless like Facebook Likes Campaigns. Typically, Facebook likes are just ego-booster for page owners, and never […]

  • Social Media for Holiday Sales Success

    Do you have a solid social media marketing plan for the holidays? Are you looking for creative ideas to improve your social media marketing over the holiday season? This time of the year, most of the retail world is focusing its promotional efforts on Black Friday deals, Cyber Monday mania, and the weekend in between. […]

  • How To Effectively Measure Brand Influencers in Social Media Marketing

    How do you know if your influencer marketing efforts made any impact? In the past with traditional marketing and advertising, it was almost impossible to measure how successful each initiative was separately. If an organisation sent out 10,000 flyers, how would you know how many of them are read by your audience? Moreover, if you […]

  • 5 Lessons To Help Your Brand Be Highly Recommended

    This blog post is written based on Paul M. Rand’s “Highly Recommended” book. Recommendation – the highest honor a brand can receive from their customers. Being recommended is no easy feat; a brand often has to be flawless in all areas: customer service, product quality, and after-sales services in order to become recommended. Recommendation used […]

  • 9 Proven Social Media Strategies To Drive More Traffic to Your Website

    Your brand has most likely spent a considerable amount of time and money building your Facebook presence, but noticed none of these “likes” were converted into “pageviews”. If you are running an online business, it’s all about attracting the right customers to your website and converting these traffic (readers or email subscribers) to buyers. Lack […]

  • Three Steps To Creating Your Own Epidemic Content Pt.2

    Click here for part 1 of Creating Your Own Epidemic Content Now you’ve turned heads, grabbed eyeballs, stopped traffic and otherwise made a big splash on the Internet, what do you do with all the attention? After going all out to grab that initial spurt of attention, the next challenge lies in not falling into […]

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