Inbound Marketing

  • 9 Proven Social Media Strategies To Drive More Traffic to Your Website

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    Your brand has most likely spent a considerable amount of time and money building your Facebook presence, but noticed none of these “likes” were converted into “pageviews”. If you are running an online business, it’s all about attracting the right customers to your website and converting these traffic (readers or email subscribers) to buyers. Lack […]

  • How To Improve The Result Of Outbound Marketing And Make It Measurable?

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    Does your company focus on inbound or outbound marketing techniques? Are outbound marketing strategies still effective? Many people think that outbound marketing techniques are getting less and less effective over time. When it come to marketing measurement and optimisation, there is always room for improvement. In this article, I’ll show you how to do the […]

  • How Content Marketing is Reshaping Financial Services

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    Above is a short introduction about social media in the financial industry. 92% of the brands interviewed believed that social media can help them. But the issue here is that 46% still didn’t really understand how they can use social media to their advantage. Company-wide education is important as the potential of social media only […]

  • 7 Must Reads For SEO Link Building

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    Link building is an essential component of Search Engine Optimization (SEO). If you take a look at the periodic table of SEO Success Factor created by searchengineland, you will notice that under off-the-page SEO Section, Links and Trust(Authority) takes up more than 35% of Off-Page SEO Success! It is a crucial process that all SEO […]

  • 3 Essential Tips to Blogging Consistently and Effectively

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    The above blogging 101 infographic from mylifescoop shows the basic steps needed to kick-start your blogging journey! Although many people started off with all these enthusiasm about blogging and aims to blog every other day, this passion usually fizzled out after a while when they realise how challenging it is to blog consistently. Problems with […]

  • Top 30 Tools for Effective Content Marketing

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    Content plays an important role in any marketing strategies. You need it for SEO, social media marketing, email marketing, lead generation and lead nurturing. To effectively engaging the right prospects with the correct content, one has to master a solid knowledge of content marketing and match buyer persons with the right marketing materials. There are […]

  • Healthcare and Inbound Marketing

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    The digital shift over the past few years has moved the healthcare industry online. Establishing an online presence has never been more important. Despite initial hesitation, many healthcare service providers are strategically moving towards a greater and more responsive online presence. One of the underlying reasons is the upwarding trend of netizen, be it young […]

  • Common Inbound Marketing Pitfalls

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    As an Inbound Marketer, you may have tons of great content to share, but if you do not connect with your audience, it can all go to waste. It’s like being on Skype conference with someone and having something crucial to bring across but there is some connection problem and you can’t hear the other […]

  • Top 10 Questions to Create Winning Internet Marketing Strategy

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    Today’s marketplace is no longer receptive to the traditional marketing strategies that worked in the past. Thanks to the burgeoning of Internet, marketing has evolved tremendously over the years. Outbound marketing tactics are getting less and less effective over time.  Inbound Marketing is one of the up-and-coming marketing buzz words in the digital world. There has been […]

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