Case Study

  • 5 Social Media Lead Generation Strategies That Actually Work

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    Consumers are more savvy to social media marketing than ever before. Facebook giveaway contest, Instagram Photo contest, Twitter @Mention – People have seen them all before. To earn their trust, you’ve got to think out of the box and be remarkable. In this article, we’ll share 5 remarkable social media lead generation ideas to help […]

  • Best Chinese New Year Ads 2015

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    With Chinese New Year round the corner, billions worldwide are ushering in the year of the goat with much excitement and zest. This is not without bouts of nostalgia as we reminiscence on lost memories, childhood and the importance of familial ties. These sentiments are visually captured with the help of marketing giants from Apple […]

  • Why You Must Learn to Imitate on Instagram Like Chobani

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    Imitation is the sincerest form of flattery. But what does that mean in the day and age of Instagram? With over 200 million active users and 1.6 billion likes added each day, Instagram is paving ways for brands to carve up creative and gripping content to interact with their fans. Many brands, both big and […]

  • 5 Useful Lessons From ALS Ice Bucket Challenge

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    If you haven’t noticed already, the ALS Ice Bucket Challenge has gone viral and everyone that you know is either talking about it or taking it. What started as a modest social media campaign in the USA has spread all over the world, and we are not even kidding. It is now arguably the most […]

  • Brand Value Lessons From Starbucks Instagram Campaign

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    Early bird catches the worm. Ringing true to the adage, Starbucks was one of the earliest adapters(since 2011) of Instagram and today, it is on the No.2 spot of the Top 50 Brands on Instagram in terms of the number of account followers and [branded] hashtags according to Totems. They have a staggering 2.8 million […]

  • Taco Bell’s Native Advertising Success Story

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    Native Ads might just be the next big thing… the bomb-dot-com in social media marketing in 2014. While most companies and agencies are just testing waters, the Tex-Mex giant Taco Bell has already proved that it is a success when used the right way. So, what are Native Ads? They are a type of advertising […]

  • Why Instagram matters: Instagram Statistics Every Marketer Should Know

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    Things are getting interesting with Instagram announcing its jump onto the social media marketing bandwagon late last year. Traditional social media powerhouses like Facebook and Twitter have been the all-time favoured platforms for marketers with many companies devoting large budgets to pages of paid advertisements online. Previously unheard of, sponsored posts will now be made available […]

  • Top 5 Ingredients For A Successful Instagram Campaign!

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    Despite having the highest engagement among all social media platforms, few companies have truly tried to tap into Instagram’s potential to create campaigns to engage with their audiences. There are a few reasons why this is the case: Instagram’s disabling of URLs on users’ posts heavily crippled its ability to drive direct traffic from Instagram. […]

  • 7 Tips for Running Successful Photo Contest on Facebook

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    Thinking of new ways to reach your target audience? Ever wondered if those photo contests actually work? They do and we’ll share with you the secrets of building a successful photo contest today (and a few examples for reference!). Photo contests are the one of the most viral and engaging marketing campaigns. Participants upload their […]

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