How will an IPO change Twitter?
Twitter has filed to go public recently, under the name TWTR. The IPO is set to raise up to $1 billion.
Founded in 2006, Twitter is an online social networking and microblogging service that allows users to post text-based status updates and messages(or better known as tweets) of up to 140 characters in length. As of early 2013, Twitter had more than 200 million monthly active users.
Twitter is taking the next critical step in its evolution. Unmistakably, Twitter’s initial public offering is among the most anticipated in recent years. It is one the most hyped and scrutinised IPO since Facebook’s Wall Street debut one and a half years ago. To be successful, the company will need to become an advertising powerhouse and prove that the same platform can also bring tremendous business value.
“Twitter’s IPO filing marks its first release of revenue and profit figures, providing an unprecedented glimpse into the company’s financial health and growth prospects.” ~ Wired.com
With the ever-changing Social Media landscape, it can be really hard to keep up with stats and trends that affect how you use it for your business. We have compiled some really amazing Twitter statistics that can help you determine how you improve your brands on Twitter.
Amazing Twitter Marketing Statistics Every Marketer Should Know
Twitter will generate more than 500 million dollars in revenue this year, according to an assessment by PrivCo. This represents a doubling of the firm’s estimated 245 million dollars of revenue in 2012. (Statista) Tweet This Stat!
The most popular networks worldwide as of July 2013, ranked by number of registered accounts. Market leader Facebook was the first social network to surpass 1 billion registered accounts. Third-ranked microblogging network Twitter had over 500 million registered accounts. (Statista) Tweet This Stat!
Justin Bieber is the most-followed person on Twitter with more than 42 million followers. The most re-tweeted message was posted by US President Barack Obama’s account after winning the 2012 election – it generated almost 800,000 retweets. (Twitaholic) Tweet This Stat!
What is your favourite Twitter related statistic? Have you come across any interesting Twitter stats that we have missed? Please give them a shout in the comments section below.