20 Mind-Blowing Twitter Statistics Every Marketer Should Know

  • Leading social networks worldwide Facebook Twitter and the rest
  • Twitter monthly active users
  • Twitter Cheat Sheet
  • Number of monthly active users for Twitter
  • Twitter IPO
  • Estimated Revenue of Twitter

Twitter IPO

How will an IPO change Twitter?

Twitter has filed to go public recently, under the name TWTR. The IPO is set to raise up to $1 billion.

Founded in 2006, Twitter is an online social networking and microblogging service that allows users to post text-based status updates and messages(or better known as tweets) of up to 140 characters in length. As of early 2013, Twitter had more than 200 million monthly active users.

Twitter is taking the next critical step in its evolution. Unmistakably, Twitter’s initial public offering is among the most anticipated in recent years. It is one the most hyped and scrutinised IPO since Facebook’s Wall Street debut one and a half years ago. To be successful, the company will need to become an advertising powerhouse and prove that the same platform can also bring tremendous business value.

“Twitter’s IPO filing marks its first release of revenue and profit figures, providing an unprecedented glimpse into the company’s financial health and growth prospects.” ~ Wired.com

With the ever-changing Social Media landscape, it can be really hard to keep up with stats and trends that affect how you use it for your business. We have compiled some really amazing Twitter statistics that can help you determine how you improve your brands on Twitter.

Amazing Twitter Marketing Statistics Every Marketer Should Know

Twitter engagement for brands is 17% higher on weekends (BuddyMedia) Tweet This Stat!

Tweets shorter than 100 characters get a 17% higher engagement rate (TwitterTweet This Stat!

Tweets with hashtags get 2 times more engagement (SalesForceTweet This Stat!

Tweets with two hashtags get 21 percent more engagement than those with three or more (HubspotTweet This Stat!

Your tweets have a 12x higher chance of being retweeted if you ask for it, and 23x higher if you actually spell out the word “retweet”  (BuddyMediaTweet This Stat!

Twitter Cheat Sheet

Twitter Cheat Sheet Infographic from Linchpinseo

60% of users access Twitter through mobile (TheGuardianTweet This Stat!

67% of primary mobile users follow a brand on Twitter (TwitterTweet This Stat!

Primary mobile users are 58% more likely to recall an ad on Twitter (TwitterTweet This Stat!

Mobile Twitter users are also 181% more likely to use Twitter during their commutes (TwitterTweet This Stat!

Mobile Twitter users are 127% more likely to use Twitter when they are out with friends (TwitterTweet This Stat!

Mobile users are 2 times more likely to use Twitter when they wake up (TwitterTweet This Stat!

Mobile users are 46% more likely to compose original tweets than the average Twitter user (TwitterTweet This Stat!

Mobile users are 44% more likely to click on links (TwitterTweet This Stat!

Mobile users are 66% more likely to retweet (TwitterTweet This Stat!

Mobile users are 76% more likely to favourite a Tweet (TwitterTweet This Stat!


Estimated Revenue of Twitter

Twitter will generate more than 500 million dollars in revenue this year, according to an assessment by PrivCo. This represents a doubling of the firm’s estimated 245 million dollars of revenue in 2012. (StatistaTweet This Stat!

Twitter depends on having active users that it can place its ads in front of. Roughly 87% of its total revenue comes from advertising, the company disclosed. (SECTweet This Stat!


Leading social networks worldwide Facebook Twitter and the rest

The most popular networks worldwide as of July 2013, ranked by number of registered accounts. Market leader Facebook was the first social network to surpass 1 billion registered accounts. Third-ranked microblogging network Twitter had over 500 million registered accounts. (StatistaTweet This Stat!

Twitter grew almost 48 percent in the one year period between March 2012 and March 2013, rising from 138 million monthly actives to 204 million. (StatistaTweet This Stat!

Justin Bieber is the most-followed person on Twitter with more than 42 million followers. The most re-tweeted message was posted by US President Barack Obama’s account after winning the 2012 election – it generated almost 800,000 retweets. (TwitaholicTweet This Stat!

Number of monthly active users for Twitter

What is your favourite Twitter related statistic? Have you come across any interesting Twitter stats that we have missed? Please give them a shout in the comments section below.

  • Hello Terrence,

    Great article, honestly i’m on twiiter for a while, but lot of info here is totally surprised for me.

    For example “Tweets that contain less than 100 characters receive 17% higher engagement than longer tweets – my opinion was exactly the opposite..

    Thanks for this,

    Jan Orsula

  • Rajesh Magar

    Hi Terrence,

    That was nice and so informative and it’s real fact that Twitter is running with turtle steps but exactly right direction towards success. What you think?

  • Shorter tweets let you add your own info, comments to it when you retweet – which is probably why they get higher engagement. If you have to edit it to add comments, it’s a bit more work so might turn people off.

  • Hi Terrence,

    some very interesting statistics you provided. For me 2-3 hastags change in rate of engagement was surprising and a very nice differrentiation of influence between RT and actual Retweet request, even though I do not like that much straigtforward ask for reshare.


  • Hey Terrence,

    Fantastic post and great infographics to go with it. Nowadays social media has become a 24 hours job especially with Twitter, you need to be quick with your responses. As you mentioned, Twitter users tend to engage with brands during weekends because they have much more time to spare then.

    Most brands however are still to adopt this where they also tweet during weekends. Something like a Hootsuite or Buffer would thus be great tools to tweet during weekends. Answering customer queries will however be an altogether different piece of cake.

  • The stat that surprises me the most is the 17% improved engagement over the weekend – it’s the complete opposite for Facebook, which is very strange, assuming what I read was correct, of course.

    Thanks Terrence.

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